Emma-Lily Pendleton
Senior Content Manager @ airfocus
Emma-Lily is a senior content manager at airfocus bringing stories to life – driving brand growth, leads, and sales with words, and pixels. She lives in the English countryside, and spends her spare time boating on the broads.
Prioritization 29 May 2025
Why product teams fall behind (and how prioritization software can help)
When it comes to prioritizing, product managers often rely on gut feelings, stakeholder stories, or their own interpretation of data. While these approaches can be helpful, they also lead to common mistakes. We explore some of these mistakes and how the right product prioritization tool can help you avoid them.
By Emma-Lily Pendleton
Product Management 5 Mar 2025
Instinct or Insight: The Truth About Product Team Challenges
A survey of 169 product experts exposes how today’s teams juggle speed, customer feedback, and data-driven decisions. Surprising misalignment, gut-driven choices, and data doubts reveal the real challenges of 2025 - with tailored advice for leaders and teams.
By Emma-Lily Pendleton
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Experience the new way of doing product management
